531 PayitGreen: The Video
NACHA, the National Clearing House Association, a banking trade and standards organization, commissioned a research study to quantify the environmental benefits of electronic financial services, in areas such as greenhouse gas emissions reductions, reduced use of gas, reductions in water pollution, etc.
PayItGreen™ campaign elements created by Robert Lundahl & Associates, LLC communicate this astonishing story in a simple, stylish and clever way. Rich media elements available for download and integration into partner websites include “PayItGreen™ The Video,” and Flash elements such as “The Life and Travels of a Check,” and three “Teases” supporting the video.
Included in the PayItGreen™ Toolkit, these rich media content resources are used by member organizations such as Wells Fargo Bank, Bank of America, Citi, CapitalOne, and others, by banking customers, government agencies and by a variety of businesses promoting on line bill payment and other electronic transactions. A DVD version of PayItGreen™ The Video is used in support of live events, among them, the 2008 Earth Fair, Earth Day Weekend, at Madison Square Garden, by Con Edison.
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